Making an Impact: Specialty Glass Showroom Spotlight

For many glass industry companies, showrooms offer excellent opportunities to reach customers and architects. Having a space that allows potential buyers and specifiers to envision products installed in their own homes, offices or other projects provides glass companies an opportunity to grow their businesses.

Pictures and videos don’t offer the same hands-on experience as being in a showroom to see and touch a product. In addition, showrooms also provide companies a way to highlight new and unique items while driving further interest.

Innovative Glass Corp. (IGC), located in Plainview, N.Y., has seen the benefits of having a showroom. The company uses its eGlass Showroom and Design Center to showcase how its dynamic glazing products can be used in different applications.

The company’s 2,500-square-foot showroom and design center is part of its corporate headquarters and features a comprehensive collection of dynamic glass technologies. The showroom has full-scale applications and interactive displays of its eGlass products, offering a chance to educate customers, architects and specifiers about incorporating these products into their projects.

“It was a long overdue enhancement to our business,” says Steve Abadi, CEO.

Abadi says, the company found that having the sales team simply describe dynamic glass and its visual impact was challenging. They couldn’t provide a proper understanding of the technology and all its benefits to customers that were unfamiliar with it.

“It provides architects, contractors, glaziers, facility designers and their respective clients an opportunity to see the full functionality and responsiveness of our various products, and under varying light conditions,” he adds. “Visitors find it both a fun experience and creatively inspiring. Although you get the same idea from our brochures and website, seeing is believing.”

The showroom offers a look at various application possibilities such as commercial, healthcare, residential areas and more.

The commercial display, for example, includes Herculite doors, butt-glazed panels and a setup for sliding doors w screen and multiple displays of partition extrusions and systems from suppliers such as Dorma, CRL and Klein.

The healthcare area features a simulated hospital room with an 8-foot wide Tormax sliding/breakaway ICU door. Spaces such as these provide an experience to engage with products and see them brought to life.

The residential section also includes several displays, including an exterior Therma-Tru front door, a custom archtop window with SDL grilles, a Marvin operating casement window and a water-resistant vinyl operating bathroom window. Additionally, the area has an LC Privacy Glass shower stall with a pivoting door and two sidelites, among other displays.

One unique feature of the showroom is a 10-foot wide by 10-foot high “eGlass Configuration Wall” with several operable smart glass panels and a series of filters that can slide in front of any of the technologies to duplicate the result for customers. There are many decorative options for the filters, including tints, decorative interlayers, SDL grilles, a one-way mirror and more.

Smart switches control the entire showroom and include voice commands using Amazon Echo and “Alexa” or through mobile devices.

Showrooms can be an excellent resource for companies interested in providing a hands-on learning opportunity for customers. They’re just one way to boost customer engagement and help them find the products they need.

Tyler Jubar is a staff Writer for USGlass Magazine.

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