Pella Corp. announced it appointed Emily Videtto its new chief marketing officer.

Emily Videtto
Emily Videtto

“Emily is a proven leader with deep marketing experience and an impressive list of accomplishments. She is also an excellent fit with Pella Corp.’s culture and values,” says Karin Peterson, vice president of human resources. “We are pleased to have her lead our efforts to further strengthen the Pella brand and develop a cadence of innovative products for our customers.”

Videtto most recently worked for roofing manufacturer GAF. She started there in 2004 as marketing analyst and went on to hold positions such as senior product manager and director of shingles and new product development. Most recently, she was vice president of residential marketing and new product development.

“It’s an honor to be joining a company with such dedicated and passionate people who have enabled a long-standing tradition of outstanding craftsmanship for world-class products,” says Videtto. “Based on this strong foundation, Pella is well-poised for growth. I am thrilled to join the leadership team and help forge the path for an exciting future of innovation and a continued dedication to the highest quality products and service.”