Pella Corp. announced four new vice presidents, all from within the company.

Cole Adrian was promoted to Pella’s new position of divisional vice president of luxury; Matt Poulter filled the new role of divisional vice president of direct sales; Ben Cox was named divisional vice president of sales subsidiaries, and; Bill DeMeulenaere was promoted to vice president.

“These new positions are the result of restructuring within Pella Corp. to better serve our customers and grow our presence in the marketplace,” says Karin Peterson, vice president of human resources. “We are pleased to recognize Cole, Matt, Ben and Bill’s past results and leadership potential by moving them into these key executive roles.”

Adrian has been with Pella for 20 years, having joined the company as a department manager. He continued to work in various sales and distribution roles, including managing sales locations in Chicago, Minneapolis and Toronto. Most recently, Adrian was the director of retail sales.

Poulter began his career with Pella as a department manager at its Shenandoah, Iowa, facility 17 years ago. He also filled various roles within the company, including general manager at sales locations in Dallas and Southern California. Most recently, Poulter was the director of trade and commercial sales.

Cox has been with Pella since 1989, when he started as a general accountant. He has held various finance roles including positions at Pella’s facilities in Portland, Ore., and Gettysburg, Pa. Most recently, Cox was the controller of sales, marketing and product development.

DeMeulenaere came to Pella in 2001 as general counsel and added the responsibilities as the head of internal audit and tax in 2013. He leads the Pella legal department and legal strategy while managing the tax, internal audit and insurance needs for the company.