Petersen Aluminum has named Rob Heselbarth director of communications. Heselbarth will be responsible for overall marketing communications, including public and media relations, promotional material, social media, website content and advertising.

“Our marketing program has reached the point where we need an individual whose sole responsibility is to manage and direct our communication efforts, and we’re glad to have Rob join our team,” says CEO Mike Petersen.

Heselbarth most recently served as the editorial director at Cygnus Business Media, and before that worked with the Refrigeration Service Engineers Society’s RSES Journal and Reed Business Information’s Contractor magazine, covering the commercial, industrial and residential plumbing and mechanical industries.

Petersen Aluminum’s longtime media relations facilitator Larry McLane will continue to work with the company writing case studies and communicating with industry editors.