Decorative glass fabricator Pulp Studio, following its consolidation with California Glass Bending at its new Gardena, Calif., facility, will undergo a major rebranding.

“The purpose of this whole campaign, which we are calling ‘Perception vs. Reality,’ is to illustrate that we are no longer the small art glass house we once were … but rather an international resource with the ability and knowhow to build perhaps the largest, most technically advanced decorative and specialty glass systems for both interior and exterior use,” says Pulp Studio founder Bernard Lax.

This rebranding follow’s the company’s recent $13.5 million investment in a new glass manufacturing facility that includes a large chemical tempering tank, high-speed oversized direct-to-glass printing, oversized laminating and a new oversized bent and flat tempering furnace.