Şişecam Group was recognized for its “Glass and Glass Again” sustainability and social responsibility project at the Sustainable Business Awards 2019. Şişecam’s project was the winner among 23 finalists in the social impact category at the sixth edition of the Sustainable Business Awards, organized by Sustainability Academy Turkey. Chief human resources and corporate communications officer Şengül Demircan and corporate communications director Hale Elif Ergün accepted the award on behalf of Şişecam Group.

Şişecam Group promotes the transition to a recycling society by generating social behavioral change through one of the most comprehensive sustainability and social responsibility projects in Turkey, the “Glass and Glass Again” project. The key elements of this project are raising public awareness for separate collection of glass packaging waste at its source, improving the infrastructure for collecting glass packaging waste, modernizing recycling facilities and increasing capacities.

Since the start of the project in 2011, trainings regarding recycling have been provided to more than 250,000 primary school students, 20,000 glass-recycling banks have been donated and more than 1.2 million tons of glass packaging waste has been recycled. Thus, energy saving has reached the level to meet the annual heating and hot water demand of 52,000 households, and the carbon emission equivalent to the amount of air cleaned by 38 million trees has been prevented, according to the company. The project has reached 4 million people by printed and online media, and 3.5 million people by social media accounts last year.