Technoform is now the singular name and brand identity for its business units in the Americas, as well as for all of its operations across the globe.

“Our new, different look presents one unified, unique and strong Technoform brand. It exemplifies a renewed purpose to provide leading solutions that improve business by continuously striving for new ideas and turning them into reality, together, with our customers,” says Helen Sanders of Technoform.

Helen Sanders
Bill Blazek

Technoform’s Bill Blazek adds, “Our updated brand identity and purpose add clarity to how we present ourselves around the world. Empathizing with our customers’ needs, this also represents a simplified, streamlined approach to creating complete solutions with our products, our services and our global network.”

While the brand design is new, Sanders says, “Putting our customers first remains a constant guide. Our customers will continue to receive personalized service from their local representatives and can rely on Technoform’s comprehensive know-how, technical expertise and consistent quality.”

Technoform was founded in 1969 as a family business in Germany. As it nears its 50th year, the privately held organization has grown to 1,400 associates working at more than 45 sites in dozens of countries across multiple divisions.

“We are one Technoform brand,” says Blazek. “Drawing from decades of success, we maintain an independent, entrepreneurial culture and open-minded, sustainable vision for the future. Driven by innovation, our team works as a flexible, market-oriented structure to allow for rapid decision-making and responsiveness. We make our customers’ needs our own, and we help solve their problems and anticipate their next challenge.”

Technoform’s evolution in brand identity and improved customer experience will be supported with a new website launching before the year-end.