Republican presidential nominee Donald Trump brought a message of reminiscence and regulatory reform to the National Association of Home Builders (NAHB) board of directors meeting in Miami on Thursday.

“Home building is very close to my heart,” he told attendees. “That’s where I grew up. My father built homes in Brooklyn and Queens. He would do a beautiful job. If you can build a home, you can build anything.”

Trump, who gained global fame as a real estate developer, entrepreneur and reality-TV star before entering politics, continually praised home builders and their industry.

“You’re great people,” he said. “You employ millions of people. I’ve always said housing is the biggest business in the United States when you add it all up.”

However, it’s a business that Trump says is endangered by excessive regulation.

“The regulations are horrible,” he said, drawing big applause. “The price of regulation is about 25 percent of the total cost of a house. That’s pretty sad. There is no company as regulated as much as the home building industry. Twenty-five percent of the cost of the house? We should get that down to about two percent.”

A recent NAHB study finds that regulations add about 24.3 percent to the cost of building a home.

Next, Trump talked about the sluggish economic growth he said the country had seen under the current administration.

“President Obama and Hillary Clinton have produced economic policies that have produced 1.2 percent growth,” he said. “That’s a startling number to a lot of people. If that happened in China, there’d be a revolution.”

He said home ownership is struggling because of regulations, which are choking off jobs and income.

“Homeownership – that’s the American dream, and it’s the lowest it’s been in 51 years,” he said. “That’s pretty sad.”

To spur home ownership, Trump again hammered his point about deregulation.

“We’re going to have a massive cut in regulations, and that includes banking regulations,” he said. “It’s hard for people to get mortgages.”

Trump also promised to slash taxes, vowing that no small business would be taxed more than 15 percent if he’s elected president.

“The one company that won’t be happy is H&R Block,” he joked. “We’re going to make that easier to process.”

Trump also promised to reduce the tax code to three brackets.

“Everyone’s taxes will go down under my plan,” he said.

Additionally, Trump said he will end corporate inversions and repeal the estate tax, commonly referred to as the death tax.

“I know so many families that have been destroyed by the death tax,” he said. “They end up losing their business or have to sell their business. Farmers are hit hard, housing companies are hit hard.”

Trump also said he’d renegotiate international trade deals that he says have decimated huge swaths of the American economy by shipping jobs overseas.

“The U.S. trade deficit was nearly $800 billion last year,” he said. “If I used homebuilders to negotiate (trade deals), this wouldn’t’ be happening,” a line which brought applause and laughter. “I could put 90 percent of the people in this room in charge of trade deals and this country would be flush. We’d be rolling in dough. Our goal is to keep jobs and wealth in America. Hillary Clinton wants to tax and regulate our economy to death.”

Finally, Trump reminded the NAHB audience about his roots, and urged them to vote for him.

“I have great respect for homebuilders,” he said. “I grew up with homebuilders. I’d watch my father negotiate on the phone. I learned tremendous things from a homebuilder. A homebuilder taught me everything I know. There’s no greater thing you can do. So I know where you come from. I know your mind-set. Now go back and build homes and create jobs and let’s make America great again.”

Similar Message, Different Messenger

On Wednesday, Gene Sperling, a top economic advisor to Clinton, echoed a few of the same themes Trump touched on in an address to the NAHB board of directors.

“For Hillary Clinton, growing middle-class jobs and middle-income security is the single lens in which she will judge economic policy,” Sperling told attendees in Miami. “What better helps the middle class than housing? Housing creates jobs in the United States. There is probably no other sector that creates jobs throughout income levels – from construction jobs to professional and servicing jobs.”

Noting that access to credit had tightened up in the aftermath of the Great Recession, Sperling cited a study from the Urban Institute that compared credit availability during the pre-crisis levels to the standards of today. The study found that 5 million fewer home loans have been issued as a result of current lending standards.

“Our challenge now is to never swing back to where we were, but to get to an equilibrium where people who are creditworthy can get the housing they need,” said Sperling. “This will lead to increased housing starts, construction and affordable housing, which we need in this country.”

Sperling noted that the issue of housing finance reform is “really tough,” but he argued that government is essential to protect the 30-year mortgage.

“You need a backstop to ensure the United States of America still has a 30-year fixed mortgage,” said Sperling. “That is something that gives people the opportunity to become home owners in this country.”

If Clinton is elected president, Sperling said she will defend and expand the Low Income Housing Tax Credit; encourage communities to implement land use strategies that make it easier to build affordable rental housing near good jobs by increasing funding for infrastructure banks and competitive grant programs; support common-sense relief for community banks and make sure that any reforms level the playing field so that Wall Street banks do not have any advantages over community lenders; and focus on a major infrastructure plan in which “she sees construction and housing as part of that larger infrastructure.”

Finally, Sperling said that Clinton’s tax plan would retain the mortgage interest deduction but cap the marginal rate at which households can claim it at 28 percent.

“For 98 percent of Americans, the mortgage interest deduction is completely untouched,” said Sperling. He said Clinton is focused on a major infrastructure plan in which “she sees construction and housing as part of that larger infrastructure.”

Watch the full speech here: