Montreal, Canada-based Unicel Architectural has hired several new U.S. sales reps.

Custom Aluminum Systems Inc., led by Mark Cox, will represent the company in Georgia and Alabama. Michele Eggenberger of EA Sales will now sell the company’s products in Minnesota, North/South Dakota and Nebraska.

In New England, including Main, New Hampshire, Vermont, Massachusetts, Rhode Island and Connecticut, Unicel has added William T. Smith to serve as its sales rep. Tysen Gannon of Gannon Associates also will now represent the company in Washington, Oregon and Alaska.