View hired Rahul Bammi as its chief marketing officer. He has more than 20 years of leadership experience in the semiconductor and electronic devices industries and will be responsible for leading View’s corporate marketing, product management and business development functions.

“Rahul’s deep expertise in technology adoption in multiple industries, combined with his leadership experience across all aspects of go-to-market functions, make him an invaluable addition to the team,” says View CEO Rao Mulpuri.

Bammi joins View from Lumileds, where he served as global vice president of marketing and product management. Prior to Lumileds, he worked at KLA-Tencor, where he held global product and revenue responsibility for two of the semiconductor equipment company’s product lines. He also spent stints with Hynix Semiconductor, National Semiconductor and Motorola.

“I am thrilled to join a highly talented, driven, and passionate team, and look forward to helping View strengthen its market lead and drive its next phase of growth,” says Bammi.