Vitro’s vice president of marketing Fernando Diez (left), president Ricardo Maiz (center) and CEO Adrian Sada (right) inside the Steelers locker room at Acrisure Stadium. Photography: Ray Cordero, Mainline Photography.

Vitro Architectural Glass officially kicked off its partnership with the NFL’s Pittsburgh Steelers with a jersey swap. Vitro is the Steelers’ first partner in Mexico as part of the NFL Global Markets Program.

To commemorate the partnership, Vitro CEO Adrian Sada received a customized Steelers jersey and, in turn, presented Ryan Huzjak, Steelers’ vice president of sales and marketing, with a crystal Vince Lombardi Trophy. Vitro officials also toured the Steelers headquarters at the UPMC Rooney Sports Complex and visited Acrisure Stadium, which features Vitro glass.

The NFL’s Global Markets Program awards teams with international marketing rights to build brand awareness and fandom beyond the U.S. With nearly eight million fans in Mexico, the Steelers have the second-largest fanbase among NFL teams.

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