Fernando Diez is Vitro Architectural Glass’ newest vice president of marketing. Photo courtesy of Vitro.

Fernando Diez is Vitro Architectural Glass’ newest vice president of marketing. With the promotion, Diez is now responsible for developing and implementing Vitro’s marketing efforts throughout North America. Teams under his watch include the Sample Program and the Center for Architectural Design.

Diez joined Vitro in 2019 as head of marketing of the Mexico business unit. He was promoted to director of marketing in December 2022.

“Through Fernando’s collaboration and marketing expansion strategies across North America, we’ve increased existing product awareness and sales and successfully launched new products and software,” says Vitro president Ricardo Maiz. “His leadership in producing digital tools such as our VitroSphere Digital Glass Simulator and the emissions Carbon and Energy Calculator has been invaluable to our marketing efforts, as these tools support architects, fabricators and glaziers throughout the planning and design process. We’re excited to see what’s to come from Fernando’s new initiatives.”

Before Vitro, Diez worked in several marketing roles for the Dow Chemical Company.

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