Vitrum 2023, the international glass industry trade show, opened on Sept. 5, 2023, at the Fiera Milano Rho trade fairgrounds in Milan, Italy. The show runs until Friday, Sept. 8, 2023, and coincides with Vision Milan Glass Week (Sept. 4-10).

Vitrum offers various opportunities for exhibitors to present their newest technologies, network and discuss industry challenges. It also features events, exhibitions, guided tours, exclusive showroom openings, workshops, meetings, and more.

Dino Zandonella Necca, former president of Vitrum and president of the Genera Assembly of the Italian Association of Suppliers of Machines and Accessories for Glass, says that Vitrum and Glass Week signifies all the glass industry has to offer.

“The glass industry, despite facing challenges related to international uncertainties, crises and rising energy and raw material costs is a healthy sector that continues to grow,” says Necca. “… Optimizing production processes towards greater economic and environmental sustainability represents a significant challenge for the coming years. The upcoming events will be an unmissable showcase for all participating companies and, at the same time, an opportunity for dialogue among industry players and with the people who will visit the many events in the city.”

Lucia Masutti, general director of Glass Group, believes that Vitrum is a great venue for global companies to meet and collaborate to solve modern challenges. She says that Vitrum is an institution to be defended and promoted, a place for meetings and exchanges that all industry players should support and promote.

Among the various glass companies in attendance is CMS North America. Chris Cullum, sales manager of CMS’ glass division, says the show is going well. However, he has noticed more American representatives and fewer machines than in years past.

“There’s a lot more American representation of the vendors here than I normally see,” he says. “I’ve been to every Vitrum since 2015, so based on personal experience, I can say that there’s a lot more Americans and less machinery.”

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