Organizers of Vitrum 2021 have announced the theme of next year’s show: “Glass is … the Qualities of Glass.” The theme highlights the qualities and benefits gained with the everyday use of glass in objects formed through the know-how and technologies that pervade the entire supply chain, according to show organizers. Attendees will be able to access carefully constructed thematic journeys that are immediately traceable to the qualities of glass encountered in objects of everyday use.

Every exhibitor at Vitrum 2021 will be asked to indicate the qualities that, directly or indirectly, trace back to their production. These will be printed in the catalogs and on the exhibition maps, creating parallel themed pathways that allow attendees to plan their time at the show based on their own interests.

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