YKK AP America Inc. appointed three key leaders to newly created management positions.

Effective immediately, Marty Bentley will serve in the newly created role of director of technology and business solutions. Morris Ayers has been appointed to the new position of customer experience architect. Bentley and Ayers shall report directly to Allen Mathis, who will now serve as vice president of operational excellence.

“Our vision for making YKK AP America even greater begins with our customers and our employees. These important organizational changes deepen this commitment and set the course for us to enhance these relationships over the long-term,” said Oliver Stepe, president of YKK AP America Inc. “I have personally witnessed the career growth of Marty, Morris and Allen, and I am thrilled to support them in their new roles. I look forward to seeing them thrive—individually and as a team—as  they contribute to YKK AP’s continued success as a company.”

Bentley joined the company in 2014 as manager of the Management Information Systems (MIS) department, and has since overseen numerous technology system improvements. In his role as director of technology and business solutions, he will continue to lead MIS and will seek further deployment of innovative technology platforms that will strengthen customer, employee and peer-to-peer connectivity and interaction as well as system solutions to enhance operational excellence.

Ayers came to YKK AP in 2011. Having led supply chain operational improvements throughout most of his career, he possesses deep knowledge of residential and commercial operations and customer service. This experience will serve him well in his new role where he will aim to improve performance across the entire enterprise and to design solutions that will allow the company to excel in customer satisfaction.

Previously referred to as supply chain, Mathis’ new organizational role as vice president of operational excellence will now oversee enterprise level materials management, procurement, transportation, technology and customer experience.