YKK AP America has hired Steve Schohan as its marketing and communications manager. In his new role, Schohan will develop marketing and promotion strategies, as well as lead research efforts on emerging markets and trends with an emphasis on driving industry product evolution and innovation.

Schohan has more than 25 years of experience in the retail, construction, home-improvement and consumer products industries, according to the release. Prior to joining YKK AP America, he served as the vice president of QEP, a company involved with the manufacturing, marketing and distribution of a comprehensive line of specialty tools and flooring related products. Schohan also worked with the Dow Chemical Company for more than 14 years.

Schohan earned a liberal arts degree from Mt. San Antonio College in Walnut, Calif. and currently resides in Georgia with his wife and three daughters.