Sky-Frame hired industry veteran Karl Borowiec to its U.S. team as senior sales manager.

He will manage all Los Angeles-based staff and serve as the official liaison between the U.S. and Sky-Frame’s Swiss headquarters, according to a release from the company. He previously served as senior project manager at Vitrocsa USA and TRU Architectural.

“The entire Sky-Frame team is thrilled to have Karl on-board. Demand for our products in the United States is growing quickly, and his extensive expertise of the market and the competition makes him exactly what we need to continue our expansion,” says Nic Neumann, COO of Sky-Frame.

The newly created position is part of Sky-Frame’s expansion in the U.S. market. Its newest Los Angeles showroom opened in January 2017.