Viracon Inc. and RJ Aluminum (RJA) announced a marketing initiative to partner in promoting and integrating each other’s products and services.

“Through this joint marketing initiative with RJ Aluminum, Viracon is able to offer our glazing customers further peace of mind and ease of doing business when they require tape and channel solutions,” says Garret Henson, vice president of sales at Viracon. “RJ Aluminum is a known and proven source of high-quality solutions and customer service, and that is a perfect combination to add to our portfolio of offerings. This agreement to refer our customers to the other organization will be of highest benefit to our mutual customers, providing the customer with a creditable supplier from glass fabrication through the shop glazing of carrier frames.”

According to a release from Viracon, this referral arrangement will allow the company to eliminate its internal tape and channel fabrication.

RJA specializes in the fabrication of storefront and curtainwall systems, as well as shop glazing carrier frame systems. It has experience with both structural silicone glazing and VHB structural glazing tape. RJA capabilities include all-carrier frame cutting and assembly, as well as sequencing the glass for installation.

“We are excited to enter this relationship with Viracon to provide a single source solution to glazing contractors in need of a carrier frame extrusion, shop glazed to glass fabricated by the industry leader,” says RJA co-owner Dave Ramey. “Both organizations agree that we can confidently refer our customers to the other because of our mutual commitment to quality of products and services.”