Neal Drell

(SDC) has hired selected door hardware and security industry sales veteran Neal Drell as its Western regional sales manager. He will be responsible for all major accounts, distributors and security and hardware representatives. Neal brings more than 20 years of door, frame, hardware and architectural sales experience on behalf of manufacturers, distributors and rep firms. In addition, he brings a wealth of construction specification experience, having been a past president of the San Diego chapter of the Construction Specifications Institute (CSI), according to the company.

“We’re very excited about the knowledge base and interdisciplinary expertise Neal brings to our sales channels,” says Shane Geringer, vice president of marketing, sales and strategic development. “We see real synergy in connecting his door hardware and CSI experience with our reps and distributors in both the door hardware industry and the alarm/electronic security industry.”

Drell will spearhead the integration of SDC’s product solutions, name and brand on the West coast.

“I’ve had responsibility for carrying the SDC line in the Southern California region in my past life on the rep side, and was always very impressed with their products and the company,” says Drell. “I believe I can move the needle by leveraging my CSI expertise into reps, distributors, dealers and integrators and show them how to better connect with the end-user customer and their requirements.”